pure focus

We, at Pure Magic, know how much it takes for parents to trust a product – especially when it is directly affecting their babies. This is why we bring you products that are 100% trustworthy, pure, and made with simple, yet effective ingredients for your baby.

Babies are uncomplicated. And simple. The products used on them should be equally pure. We make sure the products that pass our rigorous testing standards are the best your baby can get. Bringing you the simplest of ingredients in baby care products is not just our motto, it is our pride and joy.

Nothing in the world is as pure as your baby. But we are a close second. We know how valuable your trust is, and we provide quality products that you can believe in. Absolutely straightforward and simple, our focus is your family’s safety.

simply pure   •   purely sensitive   •   pure treatment

pure quality

Your baby deserves it all, and to ensure they get nothing but the best, we have rigorous testing methods in place for all our products to ensure the safest quality. Everything that has the slightest chance of harming your baby, be it now or in future, is immediately off our ingredients list-  until all that remains is pure and trustable elements your baby can grow with and thrive on.

pure inspiration

Our consumers are our biggest inspiration. We develop products according to what makes your babies smile. Your feedback is key for our product development. If there is an “I wish…” moment for you, we would love to know. And chances are, we are already halfway through developing it! We keep our eyes and ears open for the latest scientific advancement and constantly revise our products to keep up, and keep on.


are you ready?

Pure magic offers products for everyday use as well as specialty products for sensitive skin and treatments for those special needs – shampoos, washes, lotions, moisturizers, diaper rash cream, eczema treatment, and SPF protection to name a few.